Converting Leads into Sales:

Internet real estate leads are creating significant amounts of business for the savvy real estate agent. Today over 80% of all home buyers are using the Internet to find out about homes on the market and values for the homes they own. At HouseHunt.com, we have many agents who are generating tens of thousands of dollars in new commission dollars - several earning hundreds of thousands of dollars -- from business they never would have had access to in the past.

However, working Internet real estate leads is not easy. Internet purchasers have the ability to select any agent on the Internet so it becomes imperative that the real estate agent adds value when contacting the Internet customer. Some tips on adding value are as follows:

• Contact the customer immediately by telephone if the customer provides a number.
• Be persistent -- continue to try and contact the customer until you reach them.
• Reply instantly by email and provide detailed information on what the customer requests. Going the extra mile will set you apart from other agents.
• Provide reasons for the customer to use you. (i.e experience in negotiating, involvement in community, seasoned professional, etc.)
• Create a relationship with the customer and maintain that relationship until customer buys or sells.
• Always be available to meet client's on their time frames - "Personalized service is providing the service when the customer needs it."

Knowing the buying or selling cycle of an Internet customer is imperative to converting leads into closed sales.


Buying and Selling Cycle:

The Internet buyer or seller is generally in the early stages of the buying or selling cycle. Many times the very first thing the buyer or seller does after they have made a mental decision to make a move is to look on the Internet to see how much properties are selling for. By purchasing a lead from iHotLeads.com you have an opportunity to be one of the first real estate agents to create a relationship with the buyer or seller.

The actual purchase or listing may be from one day to over one year depending on the circumstances of each buyer or seller. It is up to you as the real estate agent to establish and maintain the relationship so that you can convert each lead into a closed sale.